Let’s talk about brand building!
At its core, a brand can be picturized in two ways in a person’s mind:
· Rational aspects
o What does the product do for me?
o How would I describe the product?
o What facts and symbols support the brand claims?
· Emotional aspects
o How does the brand make me look?
o How does the brand make me feel?
o What is the personality of the brand?
A good brand speaks well to both the rational and emotional aspects in a person’s mind.
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