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The essence of building a brand in the current world

Let’s talk about brand building!

At its core, a brand can be picturized in two ways in a person’s mind:

·      Rational aspects
o  What does the product do for me?
o  How would I describe the product?
o  What facts and symbols support the brand claims?

·      Emotional aspects
o  How does the brand make me look?
o  How does the brand make me feel?
o  What is the personality of the brand?

A good brand speaks well to both the rational and emotional aspects in a person’s mind.

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