“Are you ready to break free from the traditional notion of selling and take your career to new heights? Look no further than Daniel H. Pink’s “To Sell is Human.”
This game-changing book exposes the truth about the art of selling – that it’s not just for those in sales roles, but a vital skill for anyone looking to lead and succeed in today’s economy. With his signature blend of incisive observations and actionable insights, Pink challenges you to rethink your approach to persuasion and influence. Whether you’re an entrepreneur, a manager, or just starting out, “To Sell is Human” is a must-read for anyone looking to dominate in today’s competitive marketplace.”
“Yo, let me tell you something, This is a book that gonna blow your mind. It’s a game-changer, trust me. The book breaks down the traditional notion of selling and shows you how to master the new way of moving others, which is key to success in today’s economy. It’s divided into three sections:
- The New ABCs of Moving Others: Pink talks about how the old way of selling, based on features, advantages, and benefits, ain’t cutting it no more. He lays out the new way of selling, which is all about Attunement, Buoyancy, and Clarity.
- The Three Elements: Pink goes deep on the three elements of the new way of selling: Attunement, Buoyancy, and Clarity. He breaks down how understanding and empathizing with others, staying afloat in the face of rejection, and simplifying complex ideas are the keys to persuasion.
- The New Sales Landscape: Pink takes a look at how the new way of selling is affecting different industries, and how it’s not just for salespeople but for anyone who wants to succeed in today’s economy.
Bottom line, “To Sell is Human” is a must-read for anyone looking to dominate in today’s marketplace. It’s packed with actionable insights and practical advice that will help you rethink your approach to persuasion and influence. Don’t sleep on this one.”
Explained below are some key learnings from the book:
- The new ABCs of moving others: The old way of selling is dead and buried, and the new way of selling is all about Attunement, Buoyancy, and Clarity. Attunement is about understanding and empathizing with others, Buoyancy is about bouncing back from rejection, and Clarity is about simplifying complex ideas. If you want to persuade and influence effectively, you need to master all three.
- The power of non-sales selling: Selling isn’t just for salespeople, it’s for anyone looking to lead and succeed in today’s economy. Whether you’re a teacher, a doctor, or a non-profit worker, you’re in the business of moving others. You need to understand that every interaction is an opportunity to persuade and influence.
- The importance of Clarity: Clarity is the ability to make complex ideas simple. In today’s fast-paced and noisy world, people don’t have time for convoluted messages. If you want to be heard, you need to distill your message down to its core and communicate it in a way that is easy for others to understand and act upon.
- The power of Buoyancy: Buoyancy is the ability to stay afloat in the face of rejection. Rejection is a natural part of the sales process and it’s not a reflection of personal worth. You need to develop strategies to handle rejection and bounce back quickly.
- The new sales landscape: The new way of selling is affecting different industries in different ways. You need to understand how it’s affecting your industry and adapt accordingly. The new way of selling is helping companies succeed by providing them with the tools they need to persuade and influence effectively.
- The power of Attunement: Attunement is the ability to understand and empathize with others. It’s about understanding where others are coming from, what they want and need, and how to communicate with them in a way that resonates. Attunement is crucial for successful persuasion and influence.
In short, this is one book that’s gonna shake up the way you think about selling. It’s not just for salespeople, it’s for anyone looking to succeed in today’s economy. The key takeaways are the new ABCs of moving others, the power of non-sales selling, the importance of Clarity, the power of Buoyancy, the new sales landscape, and the power of Attunement. These concepts will change the way you think about persuasion and influence and give you the tools you need to succeed in today’s market.
Let me tell you, this book is packed with actionable insights and practical advice that will help you rethink your approach to persuasion and influence. It’s a must-read for anyone looking to dominate in today’s competitive marketplace. So don’t wait, get your hands on this book and start mastering the art of selling today.
Creators like to work from our coworking space in Bangalore.
Learn more about our coworking space on Think Remote.